Webinars are becoming more and more popular due to their proven benefits. For many companies, webinars are, therefore, an established part of their marketing mix. But also consumers, influencers, and for example, consultants are discovering the advantages of hosting a webinar.
These are the 7 most significant advantages of hosting a webinar
1. Webinars increase your brand value and generate sales leads
By interacting with your audience, you not only increase your brand value but also generate high-value sales leads. Webinars are all about great content and sharing knowledge. This is generally seen as valuable, which makes the audience more inclined to make a purchase.
Because you have to register for a webinar, the sales leads are of very high quality because you are talking to exactly the right target group.
2. Webinars generate high-quality SEO content
Most webinar platforms and applications allow you to record your webinar. The impact of a video is many times higher than that of written text. This allows you to create high-quality online SEO content through every webinar. These recordings can be used on your own site, but also on YouTube or Vimeo. Especially when you talk about popular and inspirational webinar topics, it will ensure lasting content that contributes to your brand value and generates sales leads.
3. Webinars are very cost-effective
Creating and giving a webinar costs relatively little effort and money. That makes webinars a very cost-effective marketing tool. Depending on the content of your webinar, you can also ask for a registration fee, and make money by hosting a webinar.
4. Webinars create a commitment to your business
People following a webinar are interested in what you have to say. It gives you the opportunity to give background information that is more difficult to convey through other media. This in-depth approach ensures a high level of commitment to your business.
5. Webinars are ideal for obtaining feedback
Because of the interaction with your audience, webinars are ideal for obtaining feedback. Through the questions and answers, you know exactly what is going on among the target group and what affects them. A webinar is, therefore, ideal for pitching an idea or identifying areas for improvement.
6. Webinars are very suitable for training employees
Whether it's sales training or training on the new logistics system, webinars are ideal for staff training. Employees don't have to go anywhere and can follow the webinar remotely on a computer or smartphone. It saves a lot of travel time, and you can train very large groups at once.
7. Webinars are time-efficient
An average webinar takes between 30 and 45 minutes. Only 5% of frequent webinar visitors want a webinar to last shorter, and 10% would prefer it to last longer. Because you can follow a webinar from anywhere, webinars are very time-efficient.