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Purpose Driven Business Coaching

Purpose Driven Business Coaching

Transforming Intentions into Purposeful Strategies


Discovering the Heartbeat of Your Business

Do you know the value you bring to your customers, the very purpose of your business? Are you familiar with your 'WHY'—the reason your company exists? Or do you focus solely on the 'what' and the 'how'? Understanding your WHY is about recognizing your purpose, which isn't as daunting a concept as some might think. In fact, it serves as a guiding compass, enabling you to make better and more consistent decisions. Importantly, when employees and customers understand why you do what you do and find it meaningful, they are more likely to form a deeper and longer-lasting commitment to your business and demonstrate greater dedication.

Key Areas Where Purpose Driven Business Coaching Can Make a Difference

Realigning with Your Inner Compass

Purpose Driven Business Coaching helps you reconnect with your core values and beliefs, guiding you back to your personal and business compass for clearer decision-making and authenticity.

Purpose Driven
Business Coaching

In my Purpose-Driven Business Coaching, I prioritize substance over empty slogans. My approach isn’t about crafting superficial narratives that look good but lack impact. Instead, I facilitate an interactive process, proven effective with enterprises such as Samsung, Fresh & Rebel, and countless others.


During a full-day session or two half-day sessions, I guide you in developing a purpose, vision, and mission that deeply resonates with your team. I don’t stop at discovering your WHY; we uncover the BIG WHY - the driving force behind your business that gets you out of bed in the morning. It’s about identifying what truly matters, the authentic reason your business exists.

Who Will Benefit From Purpose Driven Business Coaching?

Entrepreneurs Seeking Depth & Meaning

If you're an entrepreneur looking for deeper meaning and significance in your business journey, purpose-driven business coaching can be invaluable. It helps you align your personal values with your business goals, allowing you to create a more meaningful impact in the world.

Established Companies in Transition

If your company is going through changes like leadership transitions or market shifts, purpose-driven coaching can help you realign your focus and energize your team. By clarifying your purpose and values, you can navigate transitions with confidence and purpose.

Startups and Small Businesses

If you're starting or running a small business, defining your purpose and values from the start is crucial. Purpose-driven coaching can guide you in establishing a strong foundation based on your mission, vision, and values, setting you up for long-term success and sustainability.

Corporate Teams and Organizations

If you're part of a corporate team or organization, fostering a culture of purpose and engagement is essential. Purpose-driven coaching can help clarify your collective purpose, boost employee motivation, and strengthen team cohesion, leading to higher productivity and satisfaction.

If you’d like more information about Purpose Driven Business Coaching, get in touch today.

What to Expect from Purpose Driven Business Coaching

Planning Interactive Sessions

After the intake, we'll work together to schedule either a full-day session or two half-day sessions. These sessions can be tailored for the owner alone or for a team of up to 10 individuals.

Introduction to Psychological Aspects and Semantics

The interactive session begins with a comprehensive introduction lasting approximately 1.5 to 2 hours. We delve into the psychological aspects of human behavior, emphasizing the importance of semantics, aligning terminologies to be used, and the significance of fostering an inspiring vision and purpose.

Collaborative Input and Engagement

During the interactive session, we utilize a proven model where participants provide input using yellow notes. As the coach, I ensure that everyone is engaged and involved. This fosters a positive team dynamic and ensures that every participant feels heard and valued throughout the process.

Developing Cohesive Unity

Using our proven canvas, participants gradually see how purpose, vision, mission, strategy, offerings, as well as values and guidelines, start forming a cohesive unit and reinforce each other.

Summary and Alignment

The outcome is an A4 summary capturing all participants' input. This summary resonates both within and outside the organization, ensuring alignment and clarity moving forward.

  • 30 Minutes Free Intake

    Getting to Know Each Other
    Valid for 7 days
    • Defining the Goals Briefly
  • Purpose Driven Business Coaching

    Unlock the Power of Purpose: Discovering the Heartbeat of Your Business
    Valid for one month
    • 1 Day or 2 Half-Day Sessions
    • Up to 10 Participants
    • Guaranteed Buy-In and Inspiration
"Sometimes in your life, there comes a time when everything in life is dark gray or maybe even black. The concept of Ben’s multi-day coaching made a deep impression on me. The combination of healthy food, sports and mental coaching, and friendly conversations made it complete for me. I’ve seen a lot of parts come along, NLP, and neurosemantics. It brought insights into myself that I had lost along the way. It gave me back the energy and motivation to be who I am and made me decide to start a new business. And enterprise I mean in the broadest sense of the word, so also in being human. Thx Ben!"

Michel Brands

Self-Assessment Checklist for Purpose Driven Business Coaching

Below is a list of potential issues you might be facing. While there may be other concerns impacting you, this checklist is designed to give you an indication of whether Purpose Driven Business Coaching could be beneficial to you. Take a moment to reflect on these points to determine if it might be time to seek professional guidance.

  • Have you been feeling disconnected from the core mission of your business lately?

  • Are you unsure of the underlying purpose that drives your business activities?

  • Do you find it challenging to articulate a clear and inspiring vision for your company?

  • Are you struggling to align your personal values with your business goals?

  • Do you feel that your business decisions lack a meaningful impact on your community or industry?

  • Is it difficult for you to motivate your team with a shared sense of purpose?

  • Have you noticed a lack of engagement or passion among your employees?

  • Are you facing challenges in creating a cohesive culture that reflects your business’s values?

  • Do you find it hard to differentiate your business from competitors in a way that feels authentic?

  • Are you uncertain about the long-term direction and sustainability of your business?

  • Do you struggle with integrating your personal purpose with your professional role?

  • Do you feel the need to redefine or rediscover the 'why' behind your business operations?

  • Is it a challenge to maintain enthusiasm and drive in your day-to-day business operations?

  • Do you feel that your current business model does not fully express what you stand for?

  • Do you feel overwhelmed by the pressures of running a business without a clear purpose-driven strategy?

  • Have you been experiencing a general lack of energy or enthusiasm when thinking about your business?

  • Are you finding it difficult to focus or maintain concentration while working?

  • Do you often feel restless or unsatisfied with your business achievements?

  • Are you experiencing feelings of burnout or fatigue that seem linked to your work life?

  • Do you notice a disconnect between your daily activities and the goals you genuinely care about?

  • Do you feel that your daily tasks lack significance or direction?

  • Are you experiencing a sense of aimlessness or monotony in your work?

  • Do you find yourself questioning the value of your work more frequently?

  • Are you struggling to find joy or satisfaction in the accomplishments of your business?

  • Do you feel increasingly detached from the outcomes of your work?

  • Are you dealing with frustration or impatience more often than usual at work?

  • Do you feel that your creativity or innovation is stifled by your current business environment?

  • Are you lacking the motivation to pursue new opportunities or challenges in your business?

  • Do you feel isolated or unsupported in your efforts to make meaningful business changes?

  • Are you grappling with the notion that your work is not making a difference?

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Practical information

The coaching sessions can be conducted at any location you prefer or at Become Damn Good in Aalsmeer, The Netherlands. For sessions abroad an additional fee will be charged.

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