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Innovation and Resilience: Navigating the Shifting Tides of Business

Pim Schoonenberg: An Example of Change and Success

In the last decade of the last century, I came across Pim Schoonenberg. By then, he had achieved considerable success with his brand Sitecom, which sold modems, routers, and cables across Europe. Especially in the Netherlands and Germany, he had managed to capture a large market share. This was remarkable, considering that he and his partner had been behind the counter of an electronics shop only a few years before.