In our digital age where search engines like Google are the gatekeepers of online visibility, the relevance of SEO remains unquestionable. For SEO experts, digital marketers, and content creators who strive to achieve and maintain top positions within search engine rankings, long form content is a crucial tool. This type of content, which delves deeply into topics, plays a key role in attracting and retaining user interest, but also offers significant SEO benefits that are often overlooked by many in the industry.
An aspect that is rarely discussed in depth is how long form content contributes to the development of a coherent and comprehensive topic cluster within a website. This is critical as it helps build thematic authority (Domain Authority) in the eyes of search engines. By offering a series of articles that are interconnected and cover different facets of the same topic, a website can be seen as a complete source of information, strengthening its SEO ranking.
Why Long Form Content?
Long form content, articles that usually contain more than 2,000 and sometimes as many as 10,000 words, are invaluable for search engine optimization (SEO). This type of content provides comprehensive and in-depth information on specific topics, which is crucial for improving visibility on search engines like Google. But why is that?
Below are 6 key points that explain the importance of long form content for SEO and how this can lead to higher positions in Google.
Improved user experience: Google's algorithms value websites that provide value to their users. Long form content that is well researched and informative retains readers longer and reduces bounce rates. A lower bounce rate and longer dwell times on a page signal to Google that the content is valuable, which can positively influence rankings.
Increased chance of backlinks: Extensive and in-depth articles are more often seen as authoritative sources. Other websites are therefore more likely to link to this content. Backlinks, especially from high quality and relevant sources, are one of the most powerful factors for improving search engine rankings. Google interprets these links as a sign of trust and authority.
Rich in keywords: With long form content, there is more room to include a wider range of relevant keywords without compromising readability. This allows websites to be visible to more searches. Furthermore, the natural integration of long-tail keywords, which are often more specific and have less competition, makes it possible to target niche segments of the market.
Provides space for in-depth treatment of topics: Google prefers content that fully answers users' questions. Long form content allows writers to cover all aspects of a topic, leading to 'comprehensive content' that Google rewards with higher rankings. This is because rich content often contains the most relevant answers to search queries.
Improvement of the internal link structure: Long form content offers more opportunities for internal linking, which is essential for SEO. By integrating relevant links to other pages on the same website, you improve site navigation, help Google index your website and increase the page authority of internal pages.
Attracting and retaining mobile users: With the increasing dominance of mobile searches, it is essential that content performs well on both desktop and mobile devices. Long form content optimized for mobile provides a rich user experience that is essential for retaining mobile visitors.
This combination of improved user experience, increased backlink opportunities, keyword richness, comprehensive topic coverage, and improved internal linking make long form content a powerful tool for any SEO strategy. This allows websites to not only improve their visibility and rankings, but also solidify their authority and credibility in their field.
The Power of Long Form Content
Wat is Long Form Content?
Long form content is ideal for providing an in-depth treatment of a topic. For example, you can include research, analysis and/or interviews with experts to provide the most complete and accurate picture of the subject as possible. In short, the intention is to tell site visitors everything about 1 specific subject.
Statistical support for success
The success of long form content can be proven by various statistics and studies. For example, studies show that longer content consistently performs better in search engines than shorter articles. Articles with a higher word count tend to receive more backlinks, which directly impacts SEO rankings. Furthermore, data shows that longer content has higher engagement rates, such as longer reading time and lower bounce rates.
But watch out! The power of long form content lies not only in its ability to provide extensive information but also in creating an experience that captivates and engages the reader.
Strategic Approach for Long Form Content
Unfortunately, not every topic is suitable for writing a long form content article. For example, if you want to invest your time in an article of more than 2000 words about how a lighter works, you should do so. There is a good chance that few people will want to know this and will search for it. So what works?
Topic selection for impact
The choice of topic is crucial for the success of long form content. It must be relevant to the target group, respond to their needs or problems, and provide sufficient depth to be covered in detail. An effective way to choose impactful topics is to use SEO tools for keyword research, competitive analysis, and identifying frequently asked questions within your niche. By selecting topics that match the search intentions of the target group, the content can not only attract readers but also retain them.
Keyword research and integration
Keyword research is a fundamental part of SEO and essential to the success of long form content. Identifying relevant keywords, including long-tail keywords, and naturally integrating them into the text helps to both increase visibility in search engines and improve the relevance of the content to the reader.
Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find effective keywords that will form the basis of your article. A strategic approach to keyword integration, where readability comes first, is essential for success.
Use of subheadings and subheadings
Structuring long form content using subheadings and subheadings is not only important for readability, but also for SEO. Subheadings help break up the text into manageable sections and make it easier for both users and search engines to digest the content.
They also provide additional opportunities to include related keywords, which can boost the article's SEO. Well-placed and informative headlines draw the reader further into the article and significantly improve the user experience.
This strategic approach not only helps create compelling and effective long form content, but also ensures that this content serves a clear purpose within the broader digital marketing strategy. Applying these tactics well will result in content that not only ranks well in search engines, but is also truly valuable to the target group.
The Writing Process of Long Form Content
It may seem easy to cover a topic in detail, but what many authors get stuck on is the structure of an article. You want a logical structure and no repetition. Here's what you should pay attention to when writing long form content:
Outline and structure planning
Before you start actually writing long form content, it is essential to create a detailed outline. This outline acts as a roadmap for your article and ensures that all the important points are covered. It also helps keep the structure logical and coherent, which is essential for both readability and SEO.
Start by identifying the main points you want to discuss and then expand on these with sub-points that expand on each aspect of the topic. This approach ensures that nothing is overlooked and that the content is covered thoroughly and comprehensively.
Writing tips for engagement and readability
Writing long form content requires a focus on engagement and readability to ensure readers remain interested throughout the article. Use an active voice and avoid jargon where possible to make the text accessible and engaging. Vary sentence length and structure to create a rhythm that is pleasant to read.
It also often makes sense to integrate visual elements such as images, graphs and videos, which can complement and clarify the text. These visual elements not only make the content more attractive but also help complex information to be digested more easily.
This approach to the writing process of long form content ensures that the articles are not only informative and useful, but also pleasant to read. This contributes to a better user experience and can encourage readers to share and revisit the content, ultimately improving SEO performance.
Optimization of Long Form Content
When optimizing long form content for SEO, it is important to apply advanced techniques that go beyond standard keyword integration. Focus on the following aspects:
Search intent: Make sure that the content matches the search intent behind the chosen keywords. This means that your content must match what users hope to find when they use those keywords in Google.
Semantic search: Integrate related terms and synonyms that help form a contextual web around the main topic. This helps search engines understand the relevance and depth of your article.
Usability: Make sure the content is well structured with clear sections and subheadings, and is easy to navigate, especially on mobile devices.
Internal and external links
Using both internal and external links is crucial for the SEO value of long form content:
Internal links: These help improve your website's SEO structure by connecting relevant pages. It provides better indexability and can improve page rankings by spreading authority across the site.
Externe links: Link to reliable and authoritative sources. This increases the credibility of your content and can contribute to a higher rating by search engines.
Use of multimedia
Multimedia elements such as images, videos and infographics not only enrich the content, but also improve SEO. The reason for this is that they:
Increase the engagement:Visual and interactive elements hold readers' attention longer.
Reduce the bounce rate:By offering readers more than just text, they are more likely to stay on the page longer.
Improve shareability:Attractive visuals are more likely to be shared on social media, which can indirectly improve SEO by driving more traffic to the site.
Applying these optimization techniques effectively ensures that your long form content is not only thorough and informative, but also optimized for search engines, which will significantly increase the visibility and reach of your articles.
Using CHAT-GPT for Long Form Content
AI tools such as Chat-GPT are a huge asset for content creation. Although it can also give you an SEO penalty that will cause your entire site to no longer rank, you can still use it wisely. My advice is never to let AI tools write your entire article, but to let AI help you with the structure, content, and structure of your article. You can do this as follows:
Create an outline for your article with Chat-GPT
Describe the CONTEXT in your prompt
Define the context of the topic you want to write about. This helps the AI to generate relevant and targeted information.
Example: If you want to write an article about the impact of renewable energy on the economy, start your prompt with "Write a detailed article on how renewable energy affects economic growth in Europe."
Describe the ROLE in your prompt
Specify who the intended writer or perspective of the article is. This can affect the depth and tone of the article.
Example: "As an experienced economic analyst, describe the economic benefits of investing in solar energy".
Describe the ACTION in your prompt
Indicate what action or goal you want the content to achieve. This can be informing, convincing, analyzing, etc.
Example: “Analyze the recent trends in solar energy and project the potential market growth over the next ten years".
Describe the FORMAT in your prompt
BDetermine the format of the content you need, such as a blog post, a research report, or an informational guide.
Example: “Write a research report that provides detailed statistics and case studies on the impact of renewable energy on local economies.”
Describe the TARGET GROUP in your prompt
Specify who the content is intended for. This can affect the style, language and depth of the information.
Example: "Aim the article at policy-makers and investors interested in sustainable development and economic strategies".
Once you have completed the above, you can supplement the input with the following prompt:
Based on the context, role, action, format, and target audience previously specified, begin drafting the outline as described.
Let Chat-GPT write your article
Ok, although I said above that it is not wise to have Chat-GPT write your entire article, you can use the input as guidance. The prompt above will give you a solid outline and allow you to write your article section by section. You do this with the following prompt:
With reference to the CONTEXT, ROLE and TARGET AUDIENCE, please write <number of words> words for the section '<fill in the section>.
Please write content that is unique and rarely discussed by other industry experts. Make sure all sections are written in markdown format.
Use the following keywords: [enter the keywords here].
Do not use more than 400 words at a time as input, start with the first section and then the next and the next etc.
Rewrite your AI-generated article in your own words
There are several tools on the market that you can use to have the AI-generated article rewritten, but I am a big proponent of doing this yourself. Firstly, because you can give it a personal touch and secondly, because you can enrich the article with specific knowledge that only you possess. This makes the article unique and increases the chance that it will rank.
Let Chat-GPT create a FAQ
What Chat-GPT is very good at is creating a FAQ. After drafting a (long format) article, I always ask Chat-GPT to write a FAQ for it and this usually produces a surprisingly good result.
Frequently Asked Questions about Long Form Content and SEO
Wat is long form content?
Long form content are extensive articles of more than 2000 words that discuss a subject in depth.
Why is long form content important for SEO?
It improves user experience, increases the chance of backlinks and allows for rich keyword integration.
How does long form content help build thematic authority?
By offering a series of interconnected articles, your site is seen as a complete source of information, which improves SEO rankings.
What are the benefits of a good internal link structure in long form content?
A good internal link structure improves site navigation, helps your website be indexed by search engines, and increases page authority.
How can long form content improve the user experience?
Well-researched and informative content retains readers longer and reduces bounce rates, which is positive for SEO.
Why does long form content attract more backlinks?
Extensive articles are seen as authoritative sources, making other websites more likely to link to them.
How do you effectively integrate keywords into long form content?
Use natural integration of relevant keywords and long-tail keywords to be visible to more searches without compromising readability.
How do you select topics for long form content?
Choose topics that are relevant to your target group, respond to their needs, and provide enough depth for a comprehensive treatment.
