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Are online reviews useful and reliable for SEO?

Online reviews are intended as an indication of how customers have experienced the services of a company or entrepreneur. But as many of us have noticed, they are not always reliable or representative. There are a number of reasons for this:


  1. Reviews are for sale

  2. Reviews are sometimes not specific

  3. Reviews are only a momentary snapshot but can remain visible for years to come

  4. Reviews can be manipulated

  5. Reviews can be written to harm someone


Purchase reviews

A common Search Engine Optimisation (SEO) trick is to buy reviews. Despite the fact that search engines generally find out about this, unfortunately, this is still done a lot.

Providers of fake reviews usually use very cheap labor from third-world countries to write a positive review manually in turn. You can have this done for an App in the App stores so that it is higher ranked or for articles, but also for products, social media posts, or your site.


We strongly advise against buying reviews! This can cause huge damage to your SEO and even lead to a search engine penalty.

It is well known that many small restaurants and resorts ask their friends and acquaintances for positive reviews. They also add positive reviews under different fake email addresses and names themselves.


The chance that search engines will notice this is small, as long as you don't apply it on a large scale. This form of obtaining positive reviews has little but does have a positive effect on the SEO of your site or your social media ranking.


Reviews are sometimes not specific

Many reviews sometimes only give an overall grade. Of course, this can never give a good picture of the perception of the visitor. It is better to ask for a rating of 1 to 5 for specific parts of your service or offer.


If you leave a hotel review, for example, the service and the room may be fine, but the food may be slightly less. By being able to give this up, you make it much clearer to future customers what you do and do not appreciate the location.


Also with an article, you would like to be able to indicate exactly what you do and don't appreciate. Maybe you don't like the style of writing or you think the article is too long, while you do agree with the tenor of the story.


Reviews are a snapsh